What is CRM?
CRM is an acronym for Customer Relationship Management. All the information relating to a customer forms the basis of a customer relationship package including information in your accounting system, email correspondence and other documents.
Today CRM is the term generally used to reference CRM software, this however is merely the tip of the iceberg. At its heart, CRM is much more than a technology product; CRM is about process – it is about how a business deals with its customers.